If you’re a data geek like me, then this one is for you. Let’s say you have a business and you’re trying to market a product or service. You know your marketing is working since people are responding at a fairly predictable rate, but you can’t figure out why your sales are all over the place. You, my friend, are seeing the gap between response and conversion.

There is often a disconnect between response (i.e., people that respond to your marketing) and Read more →

If you’re in marketing, you NEED to know your way around Microsoft Excel.

Marketing today is all about data and if you’re doing your job correctly you’ll have no shortage of it. As a marketing analyst, I get paid to figure out a bunch of techniques for analyzing marketing data, but I often forget that a lot of marketers aren’t familiar with these tricks.

So, here’s a video showing one simple Excel trick that I use every day in order to quickly analyze marketing data.

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Let us shed some light onto a common misnomer in today’s language and in database marketing — the word, correlated.  The term has been used in marketing for years, either behind the scenes or when marketing a product to an audience. Look at cholesterol medication, for example.  Marketers have cleverly implied that these products help prevent heart problems because cholesterol and heart disease are correlated.  Something isn’t quite right here though. Read more →