When’s the last time you set out to streamline your sales process? Like, really broke down your customers’ journey every step of the way? Every business, no matter what you sell, will have a unique buyers’ journey. Whether that journey is good or bad is entirely up to you as a marketer or business owner.

Let’s talk about one very actionable strategy that you can use to streamline your sales process, reduce your cost per sale, and increase your conversion rate. It all centers on Read more →

Interviews with marketing agencies can be tricky. Trying to say what you think the interviewer wants to hear is sometimes a nauseating task. But there’s a trick to being a good interviewee. Ask questions. Ask a lot of them. This simple tactic is effective because it takes the pressure off you while you let the interviewer do all the hard work. Not only that, but a set of thought-provoking questions is typically way more powerful than any self promoting jargon you spew during an interview—and you don’t even have to know the answers! Just asking the questions implies you know your stuff. Now let’s get to the nitty-gritty Read more →

Using images for SEO is such a commonly overlooked technique by Internet marketing beginners. It’s too bad because they are very powerful when it comes to attracting visitors to your website. Just like anything in marketing, there are some good rules of thumb that will get you the best results. Read on young padawans. If you’re a Jedi, chime in. Read more →

Your website is typically the hub of all your marketing strategies.  As marketers and business owners, we’re all trying to get more people to go to our site, stay there and come back again. That’s why traffic and subscribers really can be the life blood of your website or business. Here are three simple things that I’ve learned over the past few years after starting five different websites that will help you Read more →