Ah, keyword research, the myth, the legend, the black art.

If you’ve dabbled with internet marketing at all, you’ve heard the term being thrown around, but what do you really need to know? It’s not that hard, but it’s definitely really important which is why keyword research is talked about all the time. Allow me to just give you the basics.

Keywords are words and/or phrases that indicate what your webpage is about. Typically, what you should do when you create a website or a blog article is choose your keywords first and then mention them throughout the site or article. This is one of the basic ways to ensure your website is optimized for search engines. Keywords make it easy for sites like Google to figure out what your site is about and then serve it up correctly when people search for what you’ve written about.

Keyword research comes into play when you’re trying to Read more →

If you’re not using YouTube as part of your strategic marketing plan, stop reading this and go create a video right now. Ok, wait. This tip is quick, so read/watch this first to get more views.

YouTube is the world’s second largest search engine. Like all search engines, there are certain SEO tactics you can use to help you rank higher. Here is one simple trick you should use every time you post a video: Read more →

Google hates duplicate content on the internet. This is why you can’t simply plagiarize a bunch of stuff and expect to get any search traffic. But did you know that your site could actually contain 100% duplicate content? Yes, 100%.  This is a problem.  It will dramatically hurt your search ranking and if you have a newer site it could keep you from getting a piece of Google’s limelight.

So, what’s the deal here? Read more →

Marketing is an interesting game. You have limited time, budget and resources combined with an onslaught of daily obligations. It’s a tough job, so I’ll get right to the point. The one key to being a super marketer is Read more →