If you’re a data geek like me, then this one is for you. Let’s say you have a business and you’re trying to market a product or service. You know your marketing is working since people are responding at a fairly predictable rate, but you can’t figure out why your sales are all over the place. You, my friend, are seeing the gap between response and conversion.

There is often a disconnect between response (i.e., people that respond to your marketing) and Read more →