Archive for category: Direct Marketing

Mail Marketing – 3 Tips for the Small Business

15 May
May 15, 2012

Strategic Mail Marketing Small Business Mail Marketing   3 Tips for the Small BusinessAs a marketer, it’s your job to consider all the different types of people you’re marketing to. Where it gets tricky is being able to think differently from how you consume marketing material.

Here’s a great example… Read more →

The 40/40/20 Rule of Marketing

23 Mar
March 23, 2012

40 40 20 rule of strategic marketing The 40/40/20 Rule of MarketingPredicting your marketing success can be tricky, but fortunately there’s one little rule that can help ensure your marketing doesn’t fall on deaf ears.

It’s called the 40/40/20 rule and it comes from the tried and true world of direct mail marketing. Read more →