As a marketer, it’s your job to consider all the different types of people you’re marketing to. Where it gets tricky is being able to think differently from how you consume marketing material.

Here’s a great example… Read more →

Predicting your marketing success can be tricky, but fortunately there’s one little rule that can help ensure your marketing doesn’t fall on deaf ears.

It’s called the 40/40/20 rule and it comes from the tried and true world of direct mail marketing. Read more →