Do you know what a trigger is in marketing? And are you using the right kind of triggers for the type of product or service you’re trying to market?

In advertising, a trigger is something that can get someone to take action. It can be anything someone can experience with any of his/her five senses—a song, a sight, a smell, etc.—it can even exist as an idea or simply a particular emotion. The point is that when this certain something happens to someone, it makes him/her think of your brand, hopefully resulting in an eventual sale. Read more →

If you’re in sales, then you know how crucial it can be to ask the right questions.

It’s my feeling though that sales should be less about asking the right questions and more about knowing your stuff so that a conversation can occur more naturally. However (and this is a BIG however), there is one sales question out there that I’ve seen work magic countless times.

My agency’s founder and president taught me this question at one of first trade shows I went to with him and I’ve been using it religiously ever since. Read more →

In marketing, they say that the money is in the list, meaning that if you want to make some serious cash you better focus on building an engaged group of people that are subscribed to your business somehow.  The best and easiest way to do this is through an email autoresponder.

What is an autoresponder?

If you’ve ever entered your email address into a field on a website and received an email immediately after doing so you’ve experienced an autoresponder. Autoresponders send Read more →

Have you ever seen one of those fancy ebook covers and wished you could make one? It’s really not as hard as it looks.

If you have Photoshop you can make one of these covers in a matter of minutes. The first step is Read more →