I feel a rant coming on. Let’s get started. Mobile does not mean “on the go.” Just because someone accesses your site from a mobile device doesn’t mean they’re anywhere special. To be more clear, it does not mean they’re in a store, on the road, walking around looking for your store, or in an airport like some overly happy fictional family found in a stock photo you purchased on the Internet.

Sorry for the cynicism, but as marketers, we often get so close to the forest that we’re unable to see the trees anymore. Common sense curiously starts going away. We forget how

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