If you’re in sales, then you know how crucial it can be to ask the right questions.

It’s my feeling though that sales should be less about asking the right questions and more about knowing your stuff so that a conversation can occur more naturally. However (and this is a BIG however), there is one sales question out there that I’ve seen work magic countless times.

My agency’s founder and president taught me this question at one of first trade shows I went to with him and I’ve been using it religiously ever since. Read more →