Do you know what a trigger is in marketing? And are you using the right kind of triggers for the type of product or service you’re trying to market?
In advertising, a trigger is something that can get someone to take action. It can be anything someone can experience with any of his/her five senses—a song, a sight, a smell, etc.—it can even exist as an idea or simply a particular emotion. The point is that when this certain something happens to someone, it makes him/her think of your brand, hopefully resulting in an eventual sale. Read more →