Do you know what a trigger is in marketing? And are you using the right kind of triggers for the type of product or service you’re trying to market?

In advertising, a trigger is something that can get someone to take action. It can be anything someone can experience with any of his/her five senses—a song, a sight, a smell, etc.—it can even exist as an idea or simply a particular emotion. The point is that when this certain something happens to someone, it makes him/her think of your brand, hopefully resulting in an eventual sale. Read more →

When’s the last time you set out to streamline your sales process? Like, really broke down your customers’ journey every step of the way? Every business, no matter what you sell, will have a unique buyers’ journey. Whether that journey is good or bad is entirely up to you as a marketer or business owner.

Let’s talk about one very actionable strategy that you can use to streamline your sales process, reduce your cost per sale, and increase your conversion rate. It all centers on Read more →

Branding is often overlooked, undervalued, or dismissed altogether by small business owners. Huge mistake and let me tell you why.

Yes, investing in your brand is sometimes an uncomfortable step to take because it’s difficult to measure its success. Unlike other marketing tactics, it’s sometimes impossible to figure out if you’re seeing a favorable ROI compared to the time, energy, and money you throw at establishing and maintaining Read more →

Interviews with marketing agencies can be tricky. Trying to say what you think the interviewer wants to hear is sometimes a nauseating task. But there’s a trick to being a good interviewee. Ask questions. Ask a lot of them. This simple tactic is effective because it takes the pressure off you while you let the interviewer do all the hard work. Not only that, but a set of thought-provoking questions is typically way more powerful than any self promoting jargon you spew during an interview—and you don’t even have to know the answers! Just asking the questions implies you know your stuff. Now let’s get to the nitty-gritty Read more →