Mail Marketing – 3 Tips for the Small Business

15 May
May 15, 2012

Strategic Mail Marketing Small Business Mail Marketing   3 Tips for the Small BusinessAs a marketer, it’s your job to consider all the different types of people you’re marketing to. Where it gets tricky is being able to think differently from how you consume marketing material.

Here’s a great example… Read more →

The 40/40/20 Rule of Marketing

23 Mar
March 23, 2012

40 40 20 rule of strategic marketing The 40/40/20 Rule of MarketingPredicting your marketing success can be tricky, but fortunately there’s one little rule that can help ensure your marketing doesn’t fall on deaf ears.

It’s called the 40/40/20 rule and it comes from the tried and true world of direct mail marketing. Read more →

Database Marketing and Curious Correlations

20 Mar
March 20, 2012

Let us shed some light onto a common misnomer in today’s language and in database marketing — the word, correlated.  The term has been used in marketing for years, either behind the scenes or when marketing a product to an audience. Look at cholesterol medication, for example.  Marketers have cleverly implied that these products help prevent heart problems because cholesterol and heart disease are correlated.  Something isn’t quite right here though. Read more →