Tag Archive for: digital marketing

Content Curation for Content Marketing

04 Sep
September 4, 2012

Content curation has quickly become the next hot buzz in marketing these days.

Marketers, SEO experts, bloggers and audiences alike have realized that the internet is becoming crowded and it’s not making much sense anymore for every content producer to keep rehashing the same topics over and over again. Instead, the technique of Read more →

Database Marketing and Curious Correlations

20 Mar
March 20, 2012

Let us shed some light onto a common misnomer in today’s language and in database marketing — the word, correlated.  The term has been used in marketing for years, either behind the scenes or when marketing a product to an audience. Look at cholesterol medication, for example.  Marketers have cleverly implied that these products help prevent heart problems because cholesterol and heart disease are correlated.  Something isn’t quite right here though. Read more →