Tag Archive for: Eloqua

What Oracle’s Acquisition of Eloqua Means for Small Business Marketing

20 Dec
December 20, 2012

Oracle Acquires Eloqua 300x281 What Oracles Acquisition of Eloqua Means for Small Business MarketingOn December 20, 2012, Oracle announced their intent to acquire marketing automation platform (MAP) provider Eloqua for $871 million, which is a 31% premium over the Eloqua share price on the day of the announcement. The deal should be set in stone in the first half of 2013.

Like a lot of early stage companies, Eloqua has a history of losses. In 2011, Eloqua’s revenue increased 40% to $71 million, though the company posted a net loss of $6.2 million, compared with a net loss of $1.5 million in 2010. We’ll see what that number ends up at for 2012. Read more →