If you’re in marketing, you NEED to know your way around Microsoft Excel.

Marketing today is all about data and if you’re doing your job correctly you’ll have no shortage of it. As a marketing analyst, I get paid to figure out a bunch of techniques for analyzing marketing data, but I often forget that a lot of marketers aren’t familiar with these tricks.

So, here’s a video showing one simple Excel trick that I use every day in order to quickly analyze marketing data.

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Did you know that customer satisfaction is one of the most powerful marketing metrics out there? Don’t worry if you didn’t—most marketing professionals underestimate its awesome power. So, allow me to lift the vail from your sheltered eyes and show you that a metric often thought to be a one note song is really a symphony of marketing potential. Bold statement, but kind of true.

If you think customer satisfaction is Read more →

Let us shed some light onto a common misnomer in today’s language and in database marketing — the word, correlated.  The term has been used in marketing for years, either behind the scenes or when marketing a product to an audience. Look at cholesterol medication, for example.  Marketers have cleverly implied that these products help prevent heart problems because cholesterol and heart disease are correlated.  Something isn’t quite right here though. Read more →