If I know one thing about strategic marketing, it’s that relevance is crucial. Think about it—Google has built an entire empire by delivering highly relevant ads to the right people at the right time.

In September, I crafted an experiment to test how powerful marketing relevance could be in social media, particularly Twitter. My small experiment lasted only 24 days, but resulted in 913 click-throughs on links I sent to my articles! It cost me nothing to perform, but those results equate to about $4,100 that I would have had to spend if I did this through a PPC campaign. As a bonus, I also gained 102 highly engaged Twitter followers in the process.

Read on to see how I did it. Read more →