Tag Archive for: marketing strategy

Email Marketing — 3 Counterintuitive Tips to Boost Results

05 Sep
September 5, 2012

Email Marketing Strategy Email Marketing — 3 Counterintuitive Tips to Boost ResultsEmail is crucial to your marketing strategy and it’s often the most personal touch you’ll ever have with your customers. It’s how you stay top of mind, close long sale cycles and drive repeat business. Here are three counterintuitive email marketing tips to help you stay on top Read more →

5 Reasons Why Your QR Code Marketing Sucks

31 Aug
August 31, 2012

QR Code Marketing Mistakes1 5 Reasons Why Your QR Code Marketing Sucks

Hey StrategicMarketingGuy readers, CJ here. This guest post was submitted by Alyssa Gimenez. Alyssa is a skilled online marketer with a knack for digital media strategy. You can find her on LinkedIn.


QR code marketing has been all the rage for the last few years. So, you’d think that marketers would have figured out how to use QR codes correctly by now. It’s too bad how far from true this is.

Here are five reasons why your QR code marketing sucks:

1It goes to your main site. Unless you’re running an ad for pure brand awareness, it’s not often when it makes sense to drive people to the main page of your website.  As a consumer, it’s extremely frustrating to go through the tedious process of firing up your QR code reader only to be dropped on a main site that is barely relevant to the ad. Marketers need to consider the total user experience when using QR code marketing. Read more →