As a marketer, it’s your job to consider all the different types of people you’re marketing to. Where it gets tricky is being able to think differently from how you consume marketing material.

Here’s a great example… Read more →

Predicting your marketing success can be tricky, but fortunately there’s one little rule that can help ensure your marketing doesn’t fall on deaf ears.

It’s called the 40/40/20 rule and it comes from the tried and true world of direct mail marketing. Read more →

Let us shed some light onto a common misnomer in today’s language and in database marketing — the word, correlated.  The term has been used in marketing for years, either behind the scenes or when marketing a product to an audience. Look at cholesterol medication, for example.  Marketers have cleverly implied that these products help prevent heart problems because cholesterol and heart disease are correlated.  Something isn’t quite right here though. Read more →