If you’re a data geek like me, then this one is for you. Let’s say you have a business and you’re trying to market a product or service. You know your marketing is working since people are responding at a fairly predictable rate, but you can’t figure out why your sales are all over the place. You, my friend, are seeing the gap between response and conversion.

There is often a disconnect between response (i.e., people that respond to your marketing) and Read more →

Using images for SEO is such a commonly overlooked technique by Internet marketing beginners. It’s too bad because they are very powerful when it comes to attracting visitors to your website. Just like anything in marketing, there are some good rules of thumb that will get you the best results. Read on young padawans. If you’re a Jedi, chime in. Read more →

Your website is typically the hub of all your marketing strategies.  As marketers and business owners, we’re all trying to get more people to go to our site, stay there and come back again. That’s why traffic and subscribers really can be the life blood of your website or business. Here are three simple things that I’ve learned over the past few years after starting five different websites that will help you Read more →

I feel a rant coming on. Let’s get started. Mobile does not mean “on the go.” Just because someone accesses your site from a mobile device doesn’t mean they’re anywhere special. To be more clear, it does not mean they’re in a store, on the road, walking around looking for your store, or in an airport like some overly happy fictional family found in a stock photo you purchased on the Internet.

Sorry for the cynicism, but as marketers, we often get so close to the forest that we’re unable to see the trees anymore. Common sense curiously starts going away. We forget how

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