If I know one thing about strategic marketing, it’s that relevance is crucial. Think about it—Google has built an entire empire by delivering highly relevant ads to the right people at the right time.

In September, I crafted an experiment to test how powerful marketing relevance could be in social media, particularly Twitter. My small experiment lasted only 24 days, but resulted in 913 click-throughs on links I sent to my articles! It cost me nothing to perform, but those results equate to about $4,100 that I would have had to spend if I did this through a PPC campaign. As a bonus, I also gained 102 highly engaged Twitter followers in the process.

Read on to see how I did it. Read more →

Being a strategic marketing ninja requires that you know some nifty tricks. This is especially true with social media marketing because the volume of content you have to keep pushing out is crazy.

I thought a lot of you might like seeing a couple awesome tools I use called Buffer and Bottlenose to help me Tweet out good content about marketing throughout the entire day.

Here’s a quick video I created to show you what I use and how I do it:

Honestly, I have to admit I don’t always have the time to read the articles found on Bottlenose, but I know that if the title interests me, it will probably interest my followers.  I’ve scrutinized the links on Bottlenose in the past and they’re almost always really good. And, because a Tweet (especially a bad Tweet) has such a short lifespan, I’m not too worried if one stinker sneaks through every once in awhile.  You can typically Read more →